dan@phoenixbroadcasting.com

 

Phoenix Broadcasting

News Letter

 

Volume 10, Number 1

phoenixbroadcasting.com

phoenixbroadcasting.net

phoenixbroadcastingtalk.net

 

If you need more money then you need more exposure.  Phoenix Broadcasting has more exposure on radio and the Internet with our no hassle, low cost marketing.

 Phoenix Broadcasting has taken the high cost and hassle out of marketing for you by adding new services to our arsenal. We have entered into an agreement allowing us to send out press releases that will help generate exposure for your show, product or services.

Phoenix Broadcasting is now in a position to produce your vignettes or long format show; just send us the components and we will put them together to form a professional broadcast. We can market your vignettes or long format show, product or service to radio stations by press release, phone contacts and Internet presentations. Phoenix Broadcasting can distribute your vignettes or long format show to radio stations and send reports to you on when the show is fed to the affiliates. 

We will create a website for your vignettes or long format show (if needed) and archive your vignettes or long format show (if needed). We will also broadcast your vignettes or long format show and list your shows, product or service website on our two network sites. These sites receive an estimated fifty thousand hits a month. Plus we will set up a broadcast for you on two other podcast Internet outlets.
For more information about low cost hassle free marketing call us today at 727-557-6092,

New U.S. Push to Regulate Internet Access

WASHINGTON—In a move that will stoke a battle over the future of the Internet, the federal government plans to propose regulating broadband lines under decades-old rules designed for traditional phone networks.

The decision, by Federal Communications Commission Chairman Julius Genachowski, is likely to trigger a vigorous lobbying battle, arraying big phone and cable companies and their allies on Capitol Hill against Silicon Valley giants and consumer advocates.

Breaking a deadlock within his agency, Mr. Genachowski is expected Thursday to outline his plan for regulating broadband lines. He wants to adopt "net neutrality" rules that require Internet providers like Comcast Corp. and AT&T Inc. to treat all traffic equally, and not to slow.

Article

Taking Your show To The Next level With Vignettes

If you want to start your own show or expand your current show’s revenue stream, then Phoenix Broadcasting would like you to consider utilizing a short-format feature.

Because of the advent of radio networks, multi-national broadcasting companies and automation systems in local stations, there is now a need for local stations to cover many of their local breaks from their networks. They need something that will hold the listeners’ interest through the break.

A short-format show is exactly what stations are looking for. The stations don’t want to run the same commercials or PSAs all the time because it sounds like they don’t have many sponsors. A short-format show helps the station keep their audience through the break and helps the station not sound so desperate for something to air. In many cases stations will use the short-format show as a revenue source by selling an adjacency with a local sponsor. A short-format feature is broadcast on weekdays. Most stations on average will have ten times as many people listening on any given hour of a week day as opposed to a Saturday or Sunday.                             

The short-format show will open up great new opportunities for you because they can be cleared on virtually any radio station. You can expect to pick up new stations on your network every month. Adding affiliates means added exposure for your show and your website. With increased exposure comes increased demand and increased revenue.

Phoenix Broadcasting will handle the distribution of the show; all you need to do is e-mail the short format feature for each weekday to Phoenix Broadcasting. We will handle the affiliate relation, production (if needed) and distribution to radio stations. Plus send reports to you on when the show is fed to the affiliates.                          
                                                     
Phoenix Broadcasting is now marketing short-format shows where our success in major markets is astounding. Phoenix Broadcasting has cleared short format features on hundreds of better stations in bigger markets. We have an extensive list of over 2,900 radio stations that we contact. You can expect to pick up new affiliates each month. As an added benefit, these new affiliates can be listed as part of your overall network, therefore you can charge sponsors accordingly. Phoenix Broadcasting has several different packages available. It's time to get your expansion up and running!  Contact DAN KIBURZ at 727-557-6092 today!

Congressman Vows to Fight for Fair UseJanuary 12, 2010
Kenneth Corbin

A U.S. lawmaker today warned of attempts to roll back a provision in copyright law that has become a cornerstone of posting and sharing content on the Internet, pledging to fight to preserve the doctrine of fair use in the face of an array of challenges. For over a decade, fair use has been under attack, specifically by large media companies," Rep. Mike Doyle (D-Penn) said today in a keynote address at an event hosted by the digital rights group Public Knowledge, and co-sponsored by Google (NASDAQ: GOOG), an ardent proponent of progressive Internet copyright policies. Article

Making Affiliate Relations Possible for Your Show Even in a Recession

In an attempt to help radio shows gain more exposure on radio stations all over the country and survive these economically difficult times, Phoenix Broadcasting has decided to offer a few shows a completely different and revolutionary strategy in affiliate relations. The plan is simple; cover our cost with a low monthly fee and generate a profit by selling advertising time on your show.  The end result is that your show will have added stations and revenue and Phoenix Broadcasting will have a client that is surviving one of the worst economies of our time. We are offering a reduced price with the agreement that Phoenix Broadcasting will be allowed to sell up to one minute per hour on your show. The advertising dollars we produce will be split fifty-fifty between your show and Phoenix Broadcasting.

Phoenix Broadcasting can create a webpage that will be available for Program Directors with information about the host, the show and have audio demo (mp3) available if needed. We have the ability to talk with a Program Director and have them visit your demo sight in a matter of seconds.

Phoenix Broadcasting can also create a website for your show (if needed), archive your show (if needed) and expand your Internet marketing (if needed) for an additional cost. For more information, call 727-557-6092.

Court Skeptical of FCC's Net Neutrality Authority
Kenneth Corbin:

The Net neutrality debate could get a lot more complicated. While most of the focus has been on a new rulemaking procedure the FCC has undertaken, a trio of judges seems poised to say, "Not so fast." Enterprise Networking Planet has the story on the latest turn in Comcast's efforts to force the issue of the FCC's authority to regulate how ISPs manage their networks. WASHINGTON -- A panel of federal judges today heard oral arguments in Comcast's challenge against the Federal Communications Commission's ruling to censure the cable giant for secretly blocking certain Internet traffic, raising significant questions about the commission's authority to act in the matter. Comcast's (NASDAQ: CMCSA) argument that the FCC's action in August 2008 was predicated on an "expansive theory" of the commission's authority, one that found scant support in its statutory authority, seemed to resonate with the judges, who reserved their most pointed questions for the commission's attorney. Article

Phoenix Broadcasting’s Talk Network Now Available to Expand Your Exposure and Revenue

Now you can expand your audience and increase traffic to your website and generate more revenue by becoming part of the Phoenix Broadcasting Talk Network. More listeners and increased traffic on your website equals more exposure. More exposure equals more revenue. Check out the information about Phoenix Broadcasting’s "on demand" audio channel at http://phoenixbroadcastingtalk.net/.

Phoenix Broadcasting has set up our site like a central station where your show and a link to your website will have exposure to people coming in from numerous other shows. Many of these shows are on networks and can produce hundreds of thousands of new listeners and visitors to your website. Our goal is to keep the cost down to allow as many shows as possible to participate.

You will notice that each square on our site has the name of the show (that is an audio mp3 file of the show). Also in each square is a link to the show’s website. Phoenix Broadcasting is offering an introductory rate to some shows for less than a dollar a day. We also require our banner with a link to http://phoenixbroadcastingtalk.net/ be placed on your site and a live read of a ten-second liner each hour of your show to help bring exposure to our shows. Contact Dan Kiburz with any questions at 727-557-6092

Arbitron: Skarzynski Lied to Congress

January 12, 2010: Arbitron in a conference call with analysts and investors this morning gave the reason for the abrupt resignation of President/CEO Michael Skarzynski: At a December hearing on the PPM and minority broadcasting by the House Committee on Oversight and Government Reform, Skarzynski testified that he personally participated in a November 9 training visit to PPM panelists along with other Arbitron personnel. Arbitron CFO Sean Creamer said Tuesday, "This testimony was erroneous."  Article  

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