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With
the advent of the personal computer and multinational broadcasting
corporations,
marketing a successful broadcast isn't what it used to be.
One of the greatest strengths of the Internet is that your sponsors products
or services can be sold right now. No calling 800 numbers, no going to the
store, no mailing anything in. Visitors to your site can get out their
credit card and buy your sponsor's products or services immediately.
Phoenix Broadcasting
is launching an
Internet broadcast channel with archiving and the timing couldn't be
better. There are currently more than fifty million Americans (not to
mention the rest of the world) that are enjoying audio broadcast on the
Internet. More than 80% of people in
North America have
access to broadband Internet. With the new technologies people will be
demanding more and more from your website. Adding video to your website is
one of the most powerful ways to provide more compelling content. That will
increase traffic to your site and enhance your image with your audience.
Phoenix Broadcasting
allows your website to display professional feature videos. Now with the
Internet going wireless the
sky is the limit. Soon you will see Internet capabilities in
automobiles and boom boxes. The Internet is being compared to
FM radio in the 70s. The Phoenix
Broadcasting advantage is that your broadcast
can be streamed at the same time everyday. If your show is on Saturdays at
7:00 pm eastern time, Phoenix Broadcastings'
internet broadcast will make your weekly broadcast accessible at 7:00
pm eastern time every day of the week.
Revenue Generating System
Phoenix Broadcasting
is beginning a new marketing campaign in order to generate revenue for
our clients. Phoenix Broadcasting
will work with clients to establish a subscriber operation that allows
listeners the ability to subscribe in order to gain access to archived
features, newsletters, blog and coupons (from sponsors or online
companies). Phoenix Broadcasting
is archiving our clients broadcasts on the internet, setting up MP3
capabilities, establishing a blog site and helping develop a newsletter.
Phoenix
Broadcasting sends a link to our clients' webmaster to facilitate the
subscription operation (Phoenix
Broadcasting can set up your subscription
operation for an extra fee).
The math is very simple: Two thousand subscribers at $5.00 a month
generates $10,000.00 a month; two thousand subscribers at $29.00 a year
will generate $58,000.00 a year. (One show had 42 people subscribe in
the first 24 hours after they began their podcast.) This
marketing campaign
works best when conducted with Phoenix
Broadcastings' syndication of a short
format feature. The short format radio feature drives listeners to the
website where the website generates revenue. Monthly rate for this
campaign is $250.00 if you set up the subscription data base on your
website; if Phoenix Broadcasting
sets up the subscription operation, add $300.00 a month.
Contact Dan Kiburz 727-557-6092 or
dan@phoenixbroadcasting.com
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